MarginMint — CPG Margin Calculator

For indie CPG founders. Plug in your costs → instant unit economics, margins, and case profit.

Who it’s for: coffee, snacks, beverages, functional food
What it does: retail & wholesale margins, case profit, MSRP needed for a target margin
Free for now • Ad-supported

COGS (ingredients)iRaw ingredients per unit. Increases unit cost and lowers margins.

PackagingiBags, bottles, labels, wrappers per unit. Raises unit cost and reduces margins.

Ship / FulfillmentiPick/pack labor, packaging, postage subsidized per unit.

Overhead (allocated)iRent, utilities, labor, software per unit. Shows true margin impact.

Units per CaseiSellable units per wholesale case. Changes case profit only.

MSRP (Retail Price)iSticker price. Drives retail margin & profit.

Retail Fees (%)iMarketplace + payment processing fees.

Wholesale PriceiYour per-unit price to retailers/distributors.

Wholesale Fees (%)iPortal/processing fees on wholesale.

Target Margin

60%

Required MSRP (accounts for retail fees):

$10.3

This free tool stays free thanks to sponsors. Want to reach indie CPG founders?

Unit Cost (before fees)

$3.4

Retail Margin

64.64%

Wholesale Margin

40.33%

Retail Unit Profit

$7.75

Wholesale Unit Profit

$2.42

Case Profit (Retail)

$46.5

Case Profit (Wholesale)

$14.52

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